Canva vs Photoshop

Canva vs Photoshop

What comes into your head when you hear the words ‘Content creation‘? The words ‘content creation’ means exactly that; creating content for your communication channels. It involves text, how you communicate, hashtags, images, gifs or memes, even filters, among others. We use all these elements to get the attention of our audience. Some programs help […]

Differences between brand identity, brand personality and brand image

Brand personality

Concepts to remember •Brand identity is how the business wants to be perceived by their customers/consumers. •Brand image is the customers’ current view and perception of the brand. •Brand personality is a set of human characteristics and/or personality traits associated with a brand We start in the post Psychology behind the colours, every color say […]

Buying in Times of Covid-19

Buying in Times of Covid 19

With shops being forced to close what does the future look like for small businesses and are there tools to help them compete with online giants like Amazon?

Effectiveness in creativity

Since the start of the lockdown, consumers circumstances and buying habits have changed and brands have been forced to ‘think outside the box’, and some of them really has cultivated a formidable reputation for creativity in their adds. That ability to perceive the world in a different way and make connections others might not is […]

Who is your target?

Defining your target audience is one of the most important tasks. ‘What is a target audience?’ You will ask. A target audience is that group of persons that are interested in your product, they buy your product and the most important think, in front of your competitors they will always choose you. And the same […]

Zoom vs Facebook Messenger Rooms

Zoom vs Facebook Messenger Rooms

Even with restrictions easing in many places. The majority of people are still making use of video call platforms to communicate.