Aura Arias – Multilingual Marketing Strategist
Spanish girl living in England who loves travel and books.
Discover what happens in the PR, marketing and social media world.
What are your favourite brands doing?
Updates on their last campaigns.
Their history and mistakes.
Today, I’m thrilled to share with you a personal experience that has completely shifted my approach to beauty and personal care. After years of using
Today, I’d like to address a topic of great importance: the concept of Circular Fashion. What does it mean exactly? Circular Fashion refers to the
Today, we will go on an underwater adventure, where we dive deep into the mysterious world of jellyfish. Often misunderstood and underrated, jellyfish play a
In today’s eco-conscious world, the urgency of addressing environmental issues can sometimes lead to feelings of overwhelm and stress. As someone deeply entrenched in environmental
Welcome to my corner of the internet, As we have seen in previous posts, in today’s rapidly evolving market landscape, consumers are increasingly prioritizing sustainability
Welcome to my corner of the internet, In my previous posts, I have talked about companies that are helping in the conservation, protection, and restoration
Hello reader, and welcome once again to my corner of the Internet… In my previous post, I told you the fascinating story of Doug Tompkins.
Welcome to my corner of the internet. In the previous post, we talked about the marketing trend for 2024, and how companies are increasingly embracing
Welcome to this cosy corner of the internet! In a world brimming with innovation and forward momentum, it’s no surprise that Kantar Media, a titan
Welcome to this cozy corner of the internet! You might be wondering, “What’s a marketing enthusiast doing talking about sustainability?” Well, dear reader, let me
Hello again to my little corner of the Internet! Did you miss me? We start again with this project but, this time with a different
Sustainability in business is the ability of an organization to thrive over time in a way that protects and replenishes resources. Although the concept may
You have probably heard of the term NFT. NFT stands for Non-Fungible Token. But what is a token? A token is a ‘unit of value
Last week it was World Cancer Day, this week it’s Valentine’s Day, and so it goes on, every week is a ‘special or different’ day.
You don’t have time but you are interested in the information of the post? Click here to see a summary. Do you want to discover
What comes into your head when you hear the words ‘Content creation‘? The words ‘content creation’ means exactly that; creating content for your communication channels.
Concepts to remember •Brand identity is how the business wants to be perceived by their customers/consumers. •Brand image is the customers’ current view and perception
With shops being forced to close what does the future look like for small businesses and are there tools to help them compete with online giants like Amazon?
Since the start of the lockdown, consumers circumstances and buying habits have changed and brands have been forced to ‘think outside the box’, and some
Defining your target audience is one of the most important tasks. ‘What is a target audience?’ You will ask. A target audience is that group
Even with restrictions easing in many places. The majority of people are still making use of video call platforms to communicate.
