Aura Arias – Multilingual Marketing Strategist
Spanish girl living in England who loves travel and books.
Discover what happens in the PR, marketing and social media world.
What are your favourite brands doing?
Updates on their last campaigns.
Their history and mistakes.
Sustainability in business is the ability of an organization to thrive over time in a way that protects and replenishes resources. Although the concept may
But what is a token? A token is a ‘unit of value that an organization creates to govern its business model and empower its users
Last week it was World Cancer Day, this week it’s Valentine’s Day, and so it goes on, every week is a ‘special or different’ day.
You don’t have time but you are interested in the information of the post? Click here to see a summary. Do you want to discover
What comes into your head when you hear the words ‘Content creation‘? The words ‘content creation’ means exactly that; creating content for your communication channels.
Concepts to remember •Brand identity is how the business wants to be perceived by their customers/consumers. •Brand image is the customers’ current view and perception
With shops being forced to close what does the future look like for small businesses and are there tools to help them compete with online giants like Amazon?
Since the start of the lockdown, consumers circumstances and buying habits have changed and brands have been forced to ‘think outside the box’, and some
Defining your target audience is one of the most important tasks. ‘What is a target audience?’ You will ask. A target audience is that group
Even with restrictions easing in many places. The majority of people are still making use of video call platforms to communicate.
