Spanish girl living in England who loves travel and books.
Discover what happens in the PR, marketing and social media world.
What are your favourite brands doing?
Updates on their last campaigns.
Their history and mistakes.
Last week it was World Cancer Day, this week it’s Valentine’s Day, and so it goes on, every week is a ‘special or different’ day.
Concepts to remember •Brand identity is how the business wants to be perceived by their customers/consumers. •Brand image is the customers’ current view and perception