Aura Arias – Multilingual Marketing Strategist


Why your brand shouldn’t post about awareness days on social media
awareness day


Last week it was World Cancer Day, this week it’s Valentine’s Day, and so it goes on, every week is a ‘special or different’ day.

But the kit question is… Should your brand do posts on those days? Let’s talk about it.

You don’t have time but you are interested in the information of the post? Click here to see a summary.

Do you want to discover more about how the festivity days and the social awareness days? Read on.

What are festivities and social awareness days, the origin?

As you know, most of these festivities and awareness day are created by Mr marketing.

That’s right, some of your favourite holidays, like Christmas, are created by a brand.

Did you know that Santa Claus was originally green, but Coca-Cola came along and took it over, so now it’s red and everything about Christmas is red?


read the full story here

Or that 4 February is World Cancer Day which was created by the International Union Against Cancer (UICC) in 2000, is celebrated to raise awareness, improve education and inspire action around the world, with the aim of creating a world where cancer deaths are prevented and cancer care is equal for all.

read the full story here

As you can see, every holiday or awareness day has its own story behind it.

Use them correctly for the benefit of your brand

So, do I have to use this kind of days for my post on social media? Yes and no.

On the one hand, you obviously have to know exactly what your brand is and what it stands for.

On the other hand, you have to know what’s going on in the world.

In other words, awareness days can be a great reason to talk about your company online and an important part of your social media strategy because it’s a great way to show what you care about and, in that way, create stronger connections with your audience.

If you have any questions or need help, contact me.