Aura Arias – Multilingual Marketing Strategist


Who is your target?


Defining your target audience is one of the most important tasks.

‘What is a target audience?’ You will ask. A target audience is that group of persons that are interested in your product, they buy your product and the most important think, in front of your competitors they will always choose you. And the same in the social media channels, they will always choose to check your social networks before your competitors. For example, a person who is targeted by the clothing brand ‘She Is’, they will prefer to revise the new cloth collection in the ‘She In’ Instagram instead of ‘Asos’. Their main competitor. It’s the foundation of all elements of a marketing strategy, is the same importance as chose the name of your products or services. Starting from that point you create the company. May be your company is stablished in your area and have a large amount of clients, or may be is a new brand but, given the current state of the economy, for sure your target is using the social media channels, that’s why more important than ever, you need to know who is them.

Main mistakes

1. Many businesses say they target “anyone interested in my services.” Some say they target small-business owners, homeowners, or stay-at-home moms. All of these targets are too general. The more specific your are, the more you can to reach them easier. 2. Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target audience allows you to focus your brand message. 3. Giving wrong messages on social networks. If you don’t know your target audience, you may make the mistake of writing about what you like, not about what your target likes.

Revisit your audience research as needed

The results of your test may provide additional insight you didn’t have when you first created your target market statement. Be sure to incorporate any lessons you learn, and revisit your target market statement regularly to make sure it still accurately describes your most valuable potential customers. As a mom revise your baby, you need to know everything about them. Keep in mind that your target market could change over time. As the tendencies are constantly change. For example, is not the same, the fashion between the ages 20 to 24 in the 90’ in compare to now. If you feel that some information is missing in the post, feel free to contact me.

I’m always open to constructive opinions.

Also, feel free to email me for more help related to social media.