Concepts to remember
•Brand identity is how the business wants to be perceived by their customers/consumers.
•Brand image is the customers’ current view and perception of the brand.
•Brand personality is a set of human characteristics and/or personality traits associated with a brand
We start in the post Psychology behind the colours, every color say something different of our brand and we need to chose the perfect one that represent us.
Your brand is like your child. That one who needs to take care about. And as you baby that needs to be growing, you need to know everything about them to help them grow.
How to do it? Adding personality to your brand will help your business in more ways that you know how. Plain and simply, people will buy products from a brand that they can connect with. You need to give customers a reason to pick your company over your competitors because chances are, you are offering a product or service similar to one that’s already out there. Injecting personality into your brand is a way in which to achieve differentiation.
Some tips to keep on mind to add personality and identity to your brand
1. Clear brand purpose and positioning
2. Thorough market research
4. Memorable logo
5. Attractive color palette (see the post; Psychology behind the colours)
6. Professional typography
7. On-brand supporting graphics
As an example of that we have the following mood board example.
Summary of concepts
•Brand identity is how the business wants to be perceived by their customers/consumers.
•Brand image is the customers’ current view and perception of the brand.
•Brand personality is a set of human characteristics and/or personality traits associated with a brand.
Do you want to develop your brand identity? Ask me for more.
If you feel that some information is missing in the post, feel free to contact me.
I’m always open to constructive opinions.
Also, feel free to email me for more help related to social media.
