Vegan Beauty Secrets: Unlocking Nature’s Power
Today, I’m thrilled to share with you a personal experience that has completely shifted my approach to beauty and personal care. After years of using conventional products, I decided to pivot towards sustainability and delve into the world of vegan products. The outcome? A revelation for my skin, hair, and overall well-being! I want to […]
Is the future of fashion circular?
Today, I’d like to address a topic of great importance: the concept of Circular Fashion. What does it mean exactly? Circular Fashion refers to the movement or circulation of trends, styles, and garments within the fashion industry and society at large. This term encompasses the flow of information, ideas, and products related to fashion through […]
Jellyfish and Why Is Important For The Ocean
Today, we will go on an underwater adventure, where we dive deep into the mysterious world of jellyfish. Often misunderstood and underrated, jellyfish play a crucial role in maintaining the delicate balance of our ocean ecosystems. In our bustling marine metropolis, every creature plays a vital role in maintaining the delicate balance of our underwater […]
Navigating Sustainability Overwhelm
In today’s eco-conscious world, the urgency of addressing environmental issues can sometimes lead to feelings of overwhelm and stress. As someone deeply entrenched in environmental activism and marketing, I understand the importance of balancing passion for the planet with personal well-being. In this blog post, I’ll share expert strategies for navigating sustainability overwhelm and managing […]
Integrating Environmental Values into Marketing Strategies
Welcome to my corner of the internet, As we have seen in previous posts, in today’s rapidly evolving market landscape, consumers are increasingly prioritizing sustainability when making purchasing decisions. As environmental concerns continue to grow, brands are recognizing the importance of integrating environmental values into their marketing strategies. This shift towards sustainable branding not only […]
Why we need to protect the oceans
Welcome to my corner of the internet, In my previous posts, I have talked about companies that are helping in the conservation, protection, and restoration of the wild beauty and biodiversity of our planet. So today, I would like to talk to you about our great ‘big blue’, the ocean, and the importance of its […]
Rewild
Hello reader, and welcome once again to my corner of the Internet… In my previous post, I told you the fascinating story of Doug Tompkins. Meanwhile, in the creation of Doug’s companies, a renowned climber named Yvon Chouinard began selling mountain gear within his already established company; Chouinard Equipment. Years later, and due to a […]
From Entrepreneur to Environmentalist
Welcome to my corner of the internet. In the previous post, we talked about the marketing trend for 2024, and how companies are increasingly embracing sustainable marketing. So today, I would like to talk to you about some of them, and personally, my favourites; The North Face, especially one of its founders Doug Tompkins. Since […]
Transitioning Towards Holistic Success Measures
Welcome to this cosy corner of the internet! In a world brimming with innovation and forward momentum, it’s no surprise that Kantar Media, a titan in media research, has unveiled the marketing trends of 2024. While the enduring reign of Artificial Intelligence takes centre stage, what truly captivates us is the profound emphasis on emotions, […]
Greetings, Earth-Friendly Explorers!
Welcome to this cozy corner of the internet! You might be wondering, “What’s a marketing enthusiast doing talking about sustainability?” Well, dear reader, let me share a little secret: marketing and sustainability are the dynamic duo that they need to be together. My name is Aura, your friendly guide through the realms of marketing and […]
