Aura Arias

Concepts to remember •Brand identity is how the business [...]

With shops being forced to close what does the future look like for small businesses and are there tools to help them compete with online giants like Amazon?

As definition; Brand identity includes logos, typography, colors, packaging, and [...]

Since the start of the lockdown, consumers circumstances and buying [...]

Defining your target audience is one of the most [...]

Even with restrictions easing in many places. The majority of people are still making use of video call platforms to communicate.

Introducing Facebook Messenger Rooms. Launched in the wake of Covid-19 it's Facebook's answer to large group video calling.

Originally aimed at businesses, Zoom was picked up by consumers at the beginning of the Covid pandemic as a way to stay in touch with family and friends.