For a better world
Hello again to my little corner of the Internet! Did you miss me? We start again with this project but, this time with a different perspective…. Will you stay to see it? For the moment I leave you with 10 positive environmental story from 2023, in this world that seems to be falling apart. Valencia […]
Sustainability branding
Sustainability in business is the ability of an organization to thrive over time in a way that protects and replenishes resources. Although the concept may seem new, sustainability has been around for decades. So when we speak about sustainability branding, we speak about the process of creating and maintaining an identity of a specific product, […]
NFT & Metavers
You have probably heard of the term NFT. NFT stands for Non-Fungible Token. But what is a token? A token is a ‘unit of value that an organization creates to govern its business model and empower its users to interact with its products while facilitating the distribution and sharing of benefits among all its stakeholders. […]
Why your brand shouldn’t post about awareness days on social media
Last week it was World Cancer Day, this week it’s Valentine’s Day, and so it goes on, every week is a ‘special or different’ day. But the kit question is… Should your brand do posts on those days? Let’s talk about it. You don’t have time but you are interested in the information of the […]
Sell the mind not the people
You don’t have time but you are interested in the information of the post? Click here to see a summary. Do you want to discover a little trick to create your logo or an animated animal? Read on. Let’s talk about neuromarketing. As we know, neuroscience is the science that studies the brain. Basically, people […]
Canva vs Photoshop
What comes into your head when you hear the words ‘Content creation‘? The words ‘content creation’ means exactly that; creating content for your communication channels. It involves text, how you communicate, hashtags, images, gifs or memes, even filters, among others. We use all these elements to get the attention of our audience. Some programs help […]
Differences between brand identity, brand personality and brand image
Concepts to remember •Brand identity is how the business wants to be perceived by their customers/consumers. •Brand image is the customers’ current view and perception of the brand. •Brand personality is a set of human characteristics and/or personality traits associated with a brand We start in the post Psychology behind the colours, every color say […]
Buying in Times of Covid-19
With shops being forced to close what does the future look like for small businesses and are there tools to help them compete with online giants like Amazon?
Effectiveness in creativity
Since the start of the lockdown, consumers circumstances and buying habits have changed and brands have been forced to ‘think outside the box’, and some of them really has cultivated a formidable reputation for creativity in their adds. That ability to perceive the world in a different way and make connections others might not is […]
Who is your target?
Defining your target audience is one of the most important tasks. ‘What is a target audience?’ You will ask. A target audience is that group of persons that are interested in your product, they buy your product and the most important think, in front of your competitors they will always choose you. And the same […]
