Aura Arias – Multilingual Marketing Strategist

Varley

Performance Marketing Strategies
Optimize Its Digital Presence

Varley, a premium athleisure and lifestyle brand, sought to refine its performance marketing strategies and creative execution across key global markets—UK, US, and EU. As the brand continued to expand, it needed to optimize its digital presence, increase brand engagement, and drive online sales while maintaining its strong brand identity.

Challenges
  • Market Adaptation: Ensuring consistency in brand messaging while tailoring campaigns to different regional audiences.
  • Data-Driven Insights: Developing detailed reports to measure campaign effectiveness and optimize budget allocation.
  • Creative Alignment: Enhancing the visual narrative to align with the brand’s premium aesthetic.
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Approach
  1. Strategic Performance Marketing Execution
    • Managed and optimized paid media campaigns to boost conversions across digital channels.
    • Developed customized reports to analyze ad performance and adjust strategies for different markets.
    • Conducted A/B testing to refine messaging and audience targeting for better engagement.
  2. Creative Consulting for Photoshoots & Content Strategy
    • Advised on photoshoot concepts and visual direction to enhance storytelling through imagery.
    • Ensured that brand visuals resonated with key audience demographics in different regions.
    • Worked closely with the creative team to align content with data-driven marketing insights.
Results & Impact
  • Increased engagement rates across digital campaigns, with improved ROI on paid media investments.
  • Enhanced brand consistency across UK, US, and EU markets, while tailoring content to local audiences.
  • Improved creative performance, ensuring high-quality, premium brand visuals that resonated with the target demographic.
Sample of a carousel ad
Sample of a Photoshot
Sample of a Video Ad
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