Aura Arias – Multilingual Marketing Strategist
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Aura Arias – Multilingual Marketing Strategist
At ProNappers, I spearheaded the creation and execution of a lead-generating marketing campaign aimed at increasing brand awareness and driving product sales.
Produced engaging content, ensuring it aligned with brand messaging and goals. This content was distributed across email channels and Instagram to maximize reach and engagement.
Planned and executed social media strategies to foster community engagement, grow the brand’s following, and support marketing goals. Managed community interactions to build strong relationships with the audience.
**Sample of the Instagram renewal & revamp
Managed the development and distribution of targeted email marketing campaigns using Mailchimp, focused on lead generation and product promotion.
Shown on the left, is an example of one of the newsletters I designed for ProNappers.
The integrated email and social media campaigns resulted in a significant 20% increase in product sales, proving the effectiveness of the strategy in meeting the company's marketing objectives.
By effectively combining email marketing, social media content, and strategic community management, I successfully contributed to ProNappers' business growth and brand recognition.
