Aura Arias – Multilingual Marketing Strategist
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Aura Arias – Multilingual Marketing Strategist
ICON Group, a leader in business consultancy and networking events, wanted to improve its digital presence and increase attendance at their events. My goal was to revamp their social media strategy to boost visibility and attract a wider audience to their networking events.
Assessed ICON Group’s existing social media presence, focusing on their Instagram and web integration.
Analyzed competitor profiles and industry trends to identify content gaps and opportunities for engagement.
Developed a cohesive content calendar featuring a mix of educational posts, behind-the-scenes event highlights, client testimonials, and success stories.
Created visually engaging graphics, videos, and infographics that aligned with ICON Group’s professional brand image.
Focused on producing valuable content that resonated with ICON Group’s target audience—entrepreneurs, business leaders, and networkers.
See a sample of it in the Instagram renewal.
Promoted ICON Group’s networking events through engaging Instagram posts, countdowns, and behind-the-scenes clips from previous events.
Designed Instagram Stories with polls and Q&A sessions to interact directly with followers and build excitement around the events.
Introduced event-specific hashtags to enhance online discussions and encourage user-generated content from attendees.
Sample of a ticket design for a 2×1 in drinks
Social Media Growth: Achieved a 20% increase in ICON Group’s Instagram visibility, with a notable rise in engagement rates (likes, comments, shares).
Boosted Event Attendance: Through strategic event promotions and influencer collaborations, attendance at ICON Group’s networking events increased by 30%.
Improved Brand Recognition: ICON Group became a recognized brand in its niche, with more professionals engaging in their social media content and showing interest in their events.
This project highlighted the impact of a well-thought-out content strategy combined with effective event marketing. By crafting targeted, visually compelling content and leveraging influencer outreach, I successfully helped ICON Group grow its social media presence and significantly increase event participation.
