Aura Arias – Multilingual Marketing Strategist

Halfords

Performance Marketing Executive

Work Overview

Collaborated with PPC and Paid Social teams to develop and execute data-driven campaigns, enhancing brand visibility and driving measurable results.

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Worked cross-functionally with marketing and analytics teams to deliver insightful reports on campaign performance, contributing to strategic decision-making and optimization of future initiatives.

Engaged in the development and implementation of sustainability-driven marketing initiatives, aligning marketing efforts with the company’s environmental goals.

Focused on delivering high-impact campaigns that balanced business objectives with the company’s commitment to sustainability.

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