Aura Arias – Multilingual Marketing Strategist
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Aura Arias – Multilingual Marketing Strategist
At Diesa Restauració, a prominent hospitality company managing 20 establishments in Barcelona. Over three years, I developed and implemented comprehensive marketing strategies that elevated brand presence and customer engagement.
Created and executed cohesive digital marketing strategies tailored to meet client objectives and current market trends. This included crafting strategic campaigns that spanned multiple digital channels, ensuring customer success and satisfaction.
Oversaw the creation of high-quality digital content including photography, videography, and editing, while managing email marketing campaigns to connect with existing customers and attract new clientele to the 13 restaurants.
Managed the marketing budget, optimizing resources for maximum impact. Introduced real-time price change databases to increase productivity and sales, and closely monitored user experience statistics to guide decision-making.
Sample of a ticket design for a 2×1 in drinks
Negotiated marketing collaborations with major brands like Coca-Cola and Heineken. Analyzed campaign effectiveness and reported performance to management, refining strategies for future efforts.
Developed customer loyalty programs and executed online promotional strategies to drive traffic to social media platforms, reinforcing brand presence. Additionally, I managed the creation of marketing actions aligned with web 2.0 technologies (social networks, RSS).
Led the creative production of marketing materials, including flyers and advertising assets. Managed the selection of advertising platforms, media campaigns, and supervised online branding efforts.
Sample of a promotional poster
Successfully managed a yearly event attended by 150 guests, celebrating a concert by L’Orfeo de Manresa at one of Barcelona’s top restaurants.
Delivered consistent reporting on the performance of marketing campaigns and online branding to the executive team, contributing to ongoing marketing improvements.
