Aura Arias – Multilingual Marketing Strategist

Co-op Energy

Digital Presence
Marketing Effectiveness

Co-op Energy, one of the UK’s leading sustainable energy providers, aimed to strengthen its digital presence and marketing effectiveness. As sustainability becomes a key concern for modern consumers, Co-op Energy needed to refine its content strategy and paid media execution to attract eco-conscious customers.

Challenges
  • Increasing Brand Awareness: Educating potential customers on the benefits of switching to sustainable energy.
  • Optimizing Paid Media Strategy: Enhancing campaign efficiency while maintaining a high ROI.
  • Audience Engagement: Strengthening engagement with an environmentally conscious audience through compelling storytelling.


Back to the portfolio
Sample of an ad
Approach
  1. Performance Marketing Optimization
    • Launched and managed targeted ad campaigns to boost lead generation and conversion.
    • Developed a reporting framework to track engagement, customer journey insights, and key performance indicators (KPIs).
    • Tested and refined ad creatives, copy, and placements to maximize effectiveness.
  2. Content & Messaging Strategy
    • Created engaging, sustainability-driven content to communicate Co-op Energy’s mission.
    • Developed educational resources and storytelling frameworks that positioned the brand as an industry leader.
    • Integrated social media strategies that amplified Co-op Energy’s message through community-driven content.

Results & Impact
  • Higher engagement rates across all digital campaigns, with improved click-through rates (CTR).
  • Increased conversion rates through optimized paid media campaigns.
  • Enhanced brand credibility as a thought leader in sustainable energy solutions.

Back to the portfolio

Let's connect

Instagram Linkedin Pinterest-p Youtube

Drive into the website

I appreciate a new connection on LinkedIn, a book recommendation, or even a simple hello.