Aura Arias – Multilingual Marketing Strategist

The Blue Earth Summit

Leveraging Marketing
Content Strategies

The Blue Earth Summit is a pioneering event that brings together business leaders, environmental activists, and sustainability-focused brands to drive meaningful change. As an event volunteer, the goal was to ensure a seamless experience while also leveraging marketing and content strategies to amplify the summit’s impact.

 

Challenges
  • Event Visibility: Maximizing exposure and engagement before, during, and after the event.
  • Networking & Collaboration: Building connections between brands, sustainability advocates, and media.
  • Seamless Event Execution: Providing logistical and operational support to enhance the attendee experience.

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Approach
  1. On-the-Ground Event Support
    • Assisted with event logistics, coordination, and attendee engagement.
    • Ensured that key sessions and discussions were effectively executed.
  2. Content Creation & Digital Engagement
    • Captured live event moments to be shared across social media platforms.
    • Engaged in real-time content updates to keep audiences informed and inspired.
    • Developed post-event content to extend the summit’s impact beyond the three-day event.
  3. Industry Networking & Brand Collaboration
    • Connected with industry leaders and sustainability brands to explore potential partnerships.
    • Engaged with key stakeholders to expand opportunities for sustainable marketing initiatives.

Results & Impact
  • Increased digital engagement, with real-time content boosting event visibility.
  • Strengthened partnerships with key sustainability-focused brands.
  • Expanded industry network, opening doors for future collaborations in environmental marketing and digital activism.
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